The beginning of this year has been very successful for our business. Our turnover has increased by 90% and 8% compared to the first quarter of 2009 and the same period of 2008, respectively.
New vendors such as Apple, Acer (PC, servers, communicators), Iomega, Olympus, Packard-Bell, Tandberg, Tripp Lite greatly contributed to the total sales of the first quarter this year (17%). Marvel began to collaborate with them in 2009. It is important that Apple and Packard-Bell belong to the top five vendors of Marvel (in terms of sales).
For the first time the product group leadership belongs to notebooks. Their sales have increased compared to Enterprise solutions. The top five leaders of the product group include: notebooks - 26,6%, Enterprise solutions – 19,9%, servers and data storage systems (14,8%), mobile communication devices (11,1%), UPSs (4,8%)
Summarizing the first quarter of 2010 the top 10 Marvel’s best vendors include: Cisco, Hewlett-Packard, Packard-Bell, Apple, APC, HTC, Sony, D-Link, Sony Ericsson, Acer.
The best results of the first quarter of the current year deal with the cooperation with the “older” vendors as well. For example, the APC sales have increased by 48%, Cisco sales have increased by 51%, D-Link – by 77%, Hewlett-Packard – by 127,4% (all range), HTC – by 465%, Sony – by 4,5%, Sony Ericsson – by 25% (compared with the first quarter of 2009).
Marvel product units share in the first quarters of 2010 and 2009
Product unit Share in Q1-10 Share in Q1-09
Notebooks 26,2% 18,6%
Enterprise Solutions 19,9% 26,9%
Servers and Storage 14,8% 13,7%
Mobile communication devices 11,1% 8,4%
UPSs 4,8% 5,3%
SMB Solutions 4,5% 5,2%
Digital Cameras 4,3% 4,7%
Monitors 4,0% 4,7%
Desktops 3,7% 1,9%
Components 3,6% 5,8%
Voice Solutions 1,3% 2,3%
Peripherals 1,2% 2,2%
Hi-Fi and Hi-End audio/video 0,6% 0,3%
Summarizing the first quarter of 2010, the product units share in departments’ turnover is:
Marketing events for the partners
“One of Marvel’s goals in 2010 is reaching the 2008 turnover. The first quarter has shown that we exceeded our expectations. I hope the next three quarters will bring about the similar results,” added Mr. Shlyakhov.
This year Marvel began to hold marketing events in CIS. A promotion program on HTC has been launched in Kazakhstan (Marvel is an exclusive distributor of HTC mobile devices in Kazakhstan).
Marvel-Distribution has held 22 marketing events including ten seminars and trainings in six Russian cities, five informal meetings in Russia and CIS, six webinars, the winners of marketing events were awarded a trip to Bali Island. This year Marvel-Distribution has carried out 21 promotion programs devoted to the products of 13 vendors.